Letting your customers leave without trying to reengage with them will certainly lead to lost customers & loss of revenue. Why lose out on customers when you can leverage push notifications on your personalized booking app to reengage with lapsed customers. Confused about which tactics to use? Read on to know about 5 tips that will help you to leverage effective push notifications for re-engagement with customers.
To put it simply, lapsed clients are those customers who did avail of your services for a brief period and stopped coming back for the past few weeks or a couple of months.
Sometimes your clients might be facing a tough time like:
So, you need to define lapsed clients according to your business. Otherwise, if you leave them then they’ll most likely find some other business that provides better services.
Yes, you definitely should! I mean, why wouldn’t anyone want to win back their lapsed clients?
Ever heard of customer loyalty, customer retention & steady income?
They go hand in hand, don’t they?
If you let your customers leave your business then it will eventually hurt your income.
This is where booking applications can help out your business. How?
The answer is Push Notifications!
However, not just any sort of notifications will work. You need to know about some examples of good push notifications that will help you to develop & leverage customer re-engagement strategies.
This is one of the most proven push notification best practices 2021 that every business should leverage. Why?
If you have already defined the clients who come under the ambit of lapsed customers then you can start sending reminders to those people who are close to point of leaving your business.
If they haven’t scheduled an appointment with your business then maybe this is the right time to send a curated notification. This feels like customer retention, doesn’t it? But a timely preemptive re-engagement strategy might just keep your customers from leaving your business for others.
So, you are basically reclaiming potential lapsed customers and are thereby saving lost revenue & sales.
Re-engagement is all about going that extra mile, putting those extra efforts into your engagement strategies as compared to the regular interactions you have with your customers.
Clients started to leave your business because of a reason. That is why you need to put in some extra efforts & find tactics to re-engage with lapsed customers.
Personalization of your push notifications is perhaps one of the best ways to reduce churn& improve your revenue.
So, put the generic push notifications aside. Get creative!
Address them with their first name & send curated notifications that are click-worthy and see your customer retention rates go higher & higher!
If you have incorporated a loyalty scheme in your booking application, then you can send out a push notification stating that their loyalty points remain unused.
This can nudge your customers to open the application and start using your app again. Now, you can trigger pop-up banners or smart banners with curated products or discount coupons and prompt customers to avail of your services. Pretty convenient, isn’t it?
You can also add a message in the push notification stating that your customers can add 2x or 3x points for the next few days if they book an appointment.
Maybe customers are fed up with the same old app interface, services & bland notifications. Maybe that was the reason customers stopped scheduling an appointment with your business.
So, what can you do about it?
Launch some new services or products, revamp the app interface, push out an update on the app store & customers will notice that you are doing something new with the business.
This might eventually attract them to open your app and start browsing the new services, complimentary add on’s& one-time discounts for old customers.
If you are planning to make offers that customers can’t say no to, its means that you are using last resort tactics to get back your customers.
Don’t worry! This is an amazing re-engagement strategy that might just work wonders for your booking business.
However, keep one point in mind – Don’t make offers that will hurt your revenue stream!
These are 5 Strategies that will help your business to effectively reengage Lapsed Clients via Push Notifications. Want to build a personalized booking application so that you can send out tailored notifications? Why not check out Reservifi? It offers intuitive features that help you to easily build a booking app in minutes!